Guide to Designing a Law Logo
Somehow the logos the most firms use are usually the same old stuff. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. If you want a logo that stands out, then you should try to do something creative about what you have now. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
Classic designs are actually great. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. People right away know that you have a law firm with these symbols. You logo should be more than just the picture of a gavel. Be creative and add something to your logo. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. If you have an old icon, give it something new; be creative.
You can also create a logo from a single point. The first letter of one of your partner’s names can be a good example. A good letter is that which can be found in many partners’ names, if possible. using a letter, especially a rare one as a focal point of a logo is a good way for a brand to stick out. Using the letter Z to make a logo for Zanes law is one good idea.
It is through your logo that people will know what your specialty is. Divorce lawyers can use a man and a woman to be a part of their logo. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. You can use marijuana leaves to portray the scales of justice. If you have a niche market, then you should consider these tips. Customers can connect with these logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
You can also use you law firm’s name in your logo. Many law firms use the power of their names for attracting customers. Using your name is a great way to build your brand or reputation. It is with the execution of the design that can be the source of the problem. Pairing your name with an icon or a monogram will surely put a professional stamp to it. People should be made confident in the strength and integrity of your business through your logo.